Office Chair Company Google Ads Case Study

CHALLENGE

SOLUTIONS

SUCCESS

In February 2024, I assumed responsibility for managing the Google Ads account of an Office Furniture Store client with the primary goal of enhancing website traffic through strategic advertising. Upon initial assessment, the client's account did not have active campaigns. The account required new campaigns, ad groups, and compelling ad content to drive impactful results.

I conducted thorough keyword research using both the Keyword Planner and SpyFu, identifying high-intent keywords for campaign development. I created four campaigns: two campaigns targeting best-selling brands, one for ergonomic chairs, and one for used office furniture. Keywords were organized into tightly themed ad groups, with ad copies strategically written to include keywords, unique selling points, calls to action, and customer testimonials in descriptions. This approach aimed to maximize relevance and drive engagement.

• Researched over 10,000 targeted keywords in 48 hours to find 108 high-intent keywords for an upcoming account build.

• Boosted lead conversion rates by over 50x in 2 months by performing keyword research, creating new campaigns and writing relevant ad copy.

• Exceeded industry standard conversion rates by 60% in 2 months, by using high intent keywords and creating compelling ad copy.

• Decreased invalid traffic by 15% in 1 month by adding location exclusions and adding irrelevant brands and types of furniture as negative keywords.

• Decreased the cost per conversion by 13% in 1 month, by implementing strategic measures, including pausing expensive keywords, applying location exclusions, and adding irrelevant brands and furniture types as negative keywords.