Hearts & Whiskers SEO and PPC Case Study

CHALLENGE

SOLUTIONS

SUCCESS

In October 2024, I onboarded a new client in the cat advisory niche seeking to connect with individuals passionate about cat related content. The client expressed interest in expanding their audience through both SEO and PPC strategies. However, at this time the client did not have a Google Ads account or a website.

I designed and developed a tailored WordPress website, followed by writing engaging articles targeting cat enthusiasts’s interests. After that, I launched a Google Ads account to boost website traffic and email sign-ups. The account needed new campaigns, ad groups, and compelling ad copy. I conducted thorough keyword research, identifying high-intent keywords for campaign development. Due to budget constraints, I created a single campaign, organising keywords into themed ad groups with strategically written ad copies to maximise relevance and engagement.

• Created two high-quality articles within 5 days by performing extensive keyword research to identify topics resonating with cat enthusiasts, conducting competitor research using SEMrush and ensuring article optimization using Yoast SEO.

• Boosted organic traffic by 35x in 30 days by enhancing on-page SEO and writing engaging articles.

• Increased organic ranking by 80% in 3 months by conducting keyword research and creating SEO-optimised articles.

• Increased email subscribers by 10x in 2 months by implementing a comprehensive strategy, including the development of a landing page, the creation of an enticing lead magnet, and the execution of targeted Google Ads campaigns driving traffic to the landing page.

• Boosted lead conversion rates by over 10x in 14 days by performing keyword research, creating a new Google Ads campaign and writing relevant ad copy.